Connected technology.
Practical reading on websites, software, AI and marketing. A little perspective for your next move.
6 articles
Using IoT Data in Marketing: Purpose, Context and Privacy
Connected devices can provide information that helps businesses understand how products and services are used. Applying that information to marketing requires a clear purpose, appropriate consent where needed and careful handling of personal data.
2023-12-30↗
Immersive Product Experiences: When Metaverse Features Help
Shared virtual environments create possibilities for collaboration, training and entertainment. Web and mobile teams considering these experiences need to assess accessibility, device limits, privacy and whether an immersive interface serves a real user need.
2023-11-23↗
Edge Computing: Decide What Should Run Near the Device
Edge computing places some processing closer to the devices or people generating data. This can reduce communication delays and dependence on a distant service for selected workloads. Deployment, maintenance and security need to be planned alongside those benefits.
2023-11-22↗
Green Software: Measure Energy, Hardware and Carbon
An application that recalculates the same report repeatedly may create avoidable work. Measure the workload, consider caching or scheduling, and compare the result under similar conditions. Include the effect on hardware and service requirements. Describe the measured improvement precisely rather th
2023-11-17↗
Blockchain and Smart Contracts: Rules, Inputs and Change
Blockchains maintain shared records according to a network’s rules. Smart contracts are programs that execute on supported networks. Both introduce design trade-offs: software defects, access controls, governance and the quality of external inputs remain important.
2023-11-15↗
Quantum Computing for Business: Evaluate Evidence Before Investment
Quantum computing is an evolving field with potential applications in research and optimisation. It is not a general replacement for conventional computing. Businesses should distinguish experimental work from proven applications and assess the practical limits of any proposal.
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