To do well on Instagram, it’s not just about having lots of followers. What really matters is having people who like what you share and posting cool stuff. When you’re new to using Instagram for your business or personal goals, it might seem hard, but if you plan things out carefully, it can work out.
That’s why we’ve put together a simple but highly effective five-step guide on how to be successful on Instagram
01.Plan Out Your Content Strategy
You can’t just put up a few pictures or videos on Instagram and hope lots of people will see them. You need a plan, like when you make a plan for other ads or stuff you want to sell. This plan is called a “content strategy.”
So, instead of just waiting, think about what you want to show on Instagram and how you can make people interested in it. That’s your strategy!
- To be successful, check out what others in your field are doing on Instagram. Look at about 5 to 10 accounts that are like yours, and see what posts got the most likes and comments in the past few months.
Notice what’s similar between them, like if they often show their products, use bright colors, or have pictures of people. This will give you an idea of what people like in your area, but remember, don’t just copy them exactly. Use these ideas to understand what’s popular in your niche.
- To keep things consistent and make your Instagram look good, focus on one main theme or idea. Create a bunch of posts that match this theme. Plan enough posts to last for at least a month or two. Then, organize them in a way that makes sense for when you want to post them on your social media calendar. Make sure that each post looks similar and gives off the same feeling or vibe. This way, your Instagram will have a nice and consistent look and feel.
- It’s a good idea to try and be different from others with your Instagram posts. Even though it can be a bit tricky, being creative on Instagram really pays off. You can find inspiration for your post ideas in many places.
So, be open to new ideas, keep an eye on what’s happening, and put your own twist on things to make your Instagram content unique and interesting. - To make your Instagram posts really stand out and catch people’s attention, it’s a good idea to use special tools for editing your photos. There are tools like Adobe Photoshop or VSCO that can help make your pictures look amazing.
When your photos look beautiful and breathtaking, they are more likely to get noticed by your followers. So, consider using these editing tools to make your Instagram content look really great and eye-catching.
I know it might feel like a big effort to create lots of good content, but it’s totally worth it. When you post better stuff, more people will like and comment on it. And when your followers really like what you share and get excited about it, you have a better chance of turning them into customers or people who are interested in what you have to offer. So, putting in the work to make great content pays off in the end.
2.Use Branded Hashtags
If you’re a brand on social media, it’s important to find a balance. You want to be able to promote your products or services, but you also want to provide useful information. It’s like walking on a thin line between advertising and being helpful. You don’t want to annoy people with too much promotion, but you also want to make sure they know about what you offer. So, you need to find a way to be both promotional and useful to your audience.
To make sure you don’t seem like you’re only trying to sell stuff on Instagram but still want to promote your brand, think about using special hashtags that are connected to your brand. Here’s a key fact: Seven out of every ten hashtags on Instagram are unique to specific brands.
This means if you want your hashtag to stand out, it should be one-of-a-kind, easy to remember, and interesting so that people want to use it. This way, you can create a special connection between your brand and your followers without being too pushy about selling.
Here’s an important tip for Instagram success: Before you use a hashtag, make sure you check it carefully. Sometimes, a hashtag can be linked to something you didn’t intend, which could be embarrassing. To avoid this, take your time and double-check to ensure your chosen hashtag is a good fit for your campaign. It’s all about being careful and thorough so you don’t run into any unexpected problems.
Run Instagram Hashtag Analytics
It’s really important to understand how well your hashtags are doing so you can make changes if needed before it’s too late. Sprout Social has tools that can help you do this. With their hashtag analytics tools, you can easily see which words are most popular and which hashtags are getting the most engagement on Instagram. This information helps you know what’s working and what’s not, so you can improve your hashtag strategy.
Furthermore, you can find out if the words you use are resonating with your Instagram followers. Sprout Social can show you the hashtags that are frequently used when people talk about your brand in its Trends Report. This gives you an idea of what people are saying about your brand. You can then study the results and compare different hashtags to figure out which ones are the most effective. This helps you understand what works best for your brand on Instagram.
3.Have a Call to Action
Every company should think about what makes people want to follow and interact with their brand on Instagram. As we said earlier, having beautiful photos is a good start to get people interested. But if you don’t give your audience clear instructions on what to do next, they might not know what to do.
So, it’s like asking, “What makes people like us on Instagram?” and then making sure you tell them what they should do, like “Click here to learn more” or “Tag a friend who needs this.” It’s about guiding your audience to take the next step you want them to take.
Instagram captions are really important for making your account successful. They do a couple of important things:
- Provide Context: Captions help people understand what your posts are all about. If you’re showing a product or service, the caption can explain it and why it’s cool.
- Encourage Action: You can use captions to tell people what you want them to do next. Like, “Buy now,” “Follow us,” or “Tag a friend.”
So, think of captions as the words that go with your pictures to make them make sense and get your followers to do things you want them to do.
***Don’t Forget Your Link
Instagram is different because it only lets you have one link in your profile bio. So, it’s a good idea to make sure that link is really relevant and up-to-date.
Usually, people link to a special Instagram landing page. This page has easy-to-find links to things that they’ve talked about in their recent posts, like products or services. You can use a tool made for Instagram pages, or you can create and update your own. Either way, it’s important because it helps your followers easily find more information about the things you’ve shown in your recent posts. It’s like a pathway to learn more and get involved with what you’re sharing on Instagram.
4.Engage With Instagram Users
If you’re just starting to build your brand on Instagram, it’s a good idea to start by taking small steps to get people interested in what you’re doing. Even if you’re a smaller brand, you can begin by following your fans and those who are really active on Instagram.
Also, use your Instagram account to interact with people who create content related to your industry. If they’re posting things that relate to what you do, it’s a good opportunity to connect with them.
So, basically, start by engaging with the people who like your brand, and also reach out to others in your industry who are doing interesting things on Instagram. This helps you build connections and get your brand noticed.
5.Connect With Influencers
Like we mentioned before, a lot of brands use content that regular people create to connect with their audience, work together on posts, and promote each other on Instagram. The people who create this content don’t have to be super famous or have a million followers to help your brand get more attention.
In simple terms, even everyday Instagram users can be really helpful in getting your brand noticed and connecting with your audience. So, don’t just focus on big celebrities; regular folks can be valuable too.
Instead of going after the super famous influencers, brands should look for social media influencers who are a good fit for their specific area or industry. These niche influencers can have a bigger impact on engaging your audience and getting people talking about your company. It’s like finding the right puzzle piece that fits perfectly with your brand, rather than just going for the biggest piece in the puzzle.
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