Marketing & growth.
Practical reading on websites, software, AI and marketing. A little perspective for your next move.
7 articles
Social Media Marketing Mistakes That Weaken Business Results
Social media channels change, but clear audience understanding and consistent communication remain useful foundations. Use relevant goals and evidence from your own channels to decide what to improve.
2024-03-14↗
Digital Marketing Strategy: Match Channels to Business Goals
A practical digital marketing strategy connects your audience, message and channels to measurable business goals. Choose a manageable mix and improve it using evidence.
2024-01-04↗
Website Conversion: Improve the Journey Before Buying More Traffic
A conversion is a useful action a visitor takes, such as making an enquiry, signing up or completing a purchase. Improving conversion starts with understanding the journey and removing avoidable friction.
2023-11-28↗
Growing an Online Business: Positioning, Distribution and Learning
A clear audience, a useful offer and consistent communication form the basis of online growth. Results depend on execution, demand and ongoing measurement.
2023-10-19↗
AI in Digital Marketing: Research, Creative Work and Analysis
AI can support digital marketing by helping teams analyse data, prepare content and automate selected workflows. It works best with clear goals, appropriate permissions and human review.
2023-09-21↗
Instagram for Business: Content, Community and Clear Next Steps
An effective Instagram strategy starts with a clear audience and content people find useful. Plan what you will share, make the next step clear and spend time responding to your community.
2023-09-16↗
Facebook Pages for Business: Information, Content and Response
A useful Facebook page needs a clear purpose, relevant content and regular attention.
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