Conversion is When a business always gives really good stuff or does a great job, people start trusting them more. Then, those happy customers tell their friends how awesome that business is. This is like super-duper advertising because it spreads by people talking to each other. And when this happens, more and more folks start buying from that business. Why? Because when people trust a business, they’re more likely to buy from them.
But, how do you get the business in the first place?
Here are five ways to do that:
Focus on User Experience
Think of a website like a map. A good one is easy to use – when you visit, you should know where to click or scroll right away. But if it’s all messy, hard to figure out, or has lots of annoying ads, it’s like a messy map. That can make it really hard for people to use. Also, because people don’t like waiting, the pages on the website should show up fast. If they don’t, it’s helpful to have a page that shows up while you wait.
“You don’t need to study web design to know when you’ve landed on a bad website. It’s instinctive. You don’t know how to navigate it, there’s lot’s of things fighting for your attention, and it’s just not clear what the site was designed to do.“
There are cool tools like PageSpeed Insights that can show you how good your website is. But sometimes these tools might say things that aren’t really a big deal. So, don’t worry too much about every little warning they give.
To make sure your website is easy for everyone to use, ask someone who doesn’t work for your company to try it out. It’s like having a test. If they can easily use it and find what they need, that means your website is doing a good job!
Build A Strategic Sales Funnel to boost Conversion
Think of a website like a really cool movie. At the start, you want to catch people’s attention, like a super exciting beginning. Then, you take them on an adventure through the website, keeping them interested until the very end.
The end of the movie is like when you make a sale on the website. That could mean they call or email you, or they buy something. To make that happen, you gotta think about what they want and what might be stopping them from getting it. If you give them what they want and take away those worries, they’ll probably end up buying something from you.
At Weberous, we help people who need websites. We show off how good we are by sharing the work we’ve done, happy things our clients say about us, and any awards we’ve won. This makes people trust us more and feel sure that we can do a great job for them.
Each page on your website should have a job to do, kind of like how each step in a game gets you closer to winning. You gotta lead visitors from one point to another, like guiding them through a fun adventure. And don’t make them search around! Use smart buttons or links to show them where to go next, making it easy for them to buy or get in touch with us.
Perfect and Keep Track of Your Checkout
Think about buying stuff online like going through a store. Imagine if the store was easy to walk around in, but when you got to pay, things got all confusing. That would be a bummer!
So, when people buy stuff on a website, it’s super important that the paying part is easy too. Keep an eye on where most people stop or leave without buying anything. That helps figure out what’s making them leave. And hey, if someone leaves without buying, it’s like they left their shopping cart behind. You can try to remind them to come back and finish buying the stuff through things like ads that pop up later.
Split Testing is Imperative
Imagine you’re trying to figure out what’s cooler: two different superhero outfits. A/B testing is like asking a bunch of friends which outfit they like more. You do this to see which one most people think is awesome.
On a website, A/B testing does the same thing but with stuff like which offer or headline people like more. You use a tool like Google Analytics to check this out. Knowing which one people prefer helps you make your website better.
Once you know which one’s the winner, you can try it out against something else. It’s like always finding better and better superhero outfits to impress everyone!
Use Testimonials the Right Way
Imagine you’re picking a restaurant to try. If your best friend tells you it’s awesome, you’ll believe them more than if a random person says so, right? But if lots of people on a review site like Yelp or Angie’s List say it’s great, you might trust that too.
So, if your business is on those sites and has good reviews, tell everyone! Put it on your website and give them a link to those reviews. It’s like saying, “Hey, lots of people think we’re awesome, check it out!” That way, more folks might trust your business.
Think about showing off how awesome your business is, like when you brag about your favorite toy. If you put nice things people say about your business on your website, make sure it looks cool and catches people’s eyes. Also, tell everyone who said those nice things and where they work so it’s clear they’re real.
But most important of all, make sure your business actually does a great job and has cool stuff to offer. No fancy words or pretty pictures can beat that!
Building trust in your customers and forging long-lasting relationships with your customers are keys to online marketing. What ways do you increase conversions on your website?
